A look at the reasoning behind David Zaslav’s strategy to rebrand HBO Max as Max, its failure to broaden the streamer’s appeal, and the push to bring “HBO” back (Lucas Shaw/Bloomberg)

Lucas Shaw / Bloomberg:
A look at the reasoning behind David Zaslav's strategy to rebrand HBO Max as Max, its failure to broaden the streamer's appeal, and the push to bring “HBO” back  —  Warner Bros. Discovery had a plan to turn HBO into Netflix.  Here's where it went wrong.  —  Good afternoon from Los Angeles.