Roblox partners with PubMatic to show video ads on in-game billboards to users aged 13 and over; creators that opt to show the ads will get an ad revenue cut (Wall Street Journal)

Wall Street Journal:
Roblox partners with PubMatic to show video ads on in-game billboards to users aged 13 and over; creators that opt to show the ads will get an ad revenue cut  —  Online-entertainment company hires ad-tech player PubMatic to help juice sales of new video ads displayed on virtual billboards