A group of ad-tech companies, including PubMatic, details SWAN, an anonymous identifier that lets users control ads they see, as an alternative to web cookies (Aoife White/Bloomberg)

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Aoife White / Bloomberg:
A group of ad-tech companies, including PubMatic, details SWAN, an anonymous identifier that lets users control ads they see, as an alternative to web cookies  —  – SWAN network, backed by PubMatic, others, to launch in summer  — Google’s FLoC has been criticized by privacy advocates

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