Google says FLoC, its tool for advertisers to perform behavioral testing, might not be compatible with GDPR and hence is stopping its testing in Europe (Allison Schiff/AdExchanger)

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Allison Schiff / AdExchanger:
Google says FLoC, its tool for advertisers to perform behavioral testing, might not be compatible with GDPR and hence is stopping its testing in Europe  —  Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect.

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