How Pinduoduo leads China’s adoption of social e-commerce by putting social media first, and gamifying the shopping experience so people win deals and discounts (Trefor Moss/Wall Street Journal)

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Trefor Moss / Wall Street Journal:
How Pinduoduo leads China’s adoption of social e-commerce by putting social media first, and gamifying the shopping experience so people win deals and discounts  —  Five-year-old company is first challenger to loosen Alibaba and JD.com’s stranglehold over online consumption in the country

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