Internal memo: ByteDance seeks to increase China-based ad revenue from ~28B in 2020 to $39.8B in 2021; TikTok’s Chinese twin Douyin had 610-620M DAUs in March (Zheping Huang/Bloomberg)

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Zheping Huang / Bloomberg:
Internal memo: ByteDance seeks to increase China-based ad revenue from ~28B in 2020 to $39.8B in 2021; TikTok’s Chinese twin Douyin had 610-620M DAUs in March  —  – Company is seeking to boost China ad revenue by more than 40%  — It’s targeting e-commerce GMV of as much as 600 billion yuan

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