A look at Meta’s struggles to attract influencers to Threads, due to the platform’s focus on text and its lack of a clear purpose for users (Taylor Lorenz/Washington Post)

Taylor Lorenz / Washington Post:
A look at Meta's struggles to attract influencers to Threads, due to the platform's focus on text and its lack of a clear purpose for users  —  Threads launched a year ago Friday but has a fraction of the users of Meta's other platforms.  Content creators say they don't consider it important.