Ampere Analysis expects streamer content spending to grow 6% YoY in 2026 to $101B, crossing $100B for the first time; overall global content spend will grow 2% (Max Goldbart/Deadline)

Max Goldbart / Deadline:
Ampere Analysis expects streamer content spending to grow 6% YoY in 2026 to $101B, crossing $100B for the first time; overall global content spend will grow 2%  —  Streamer spend on content is set to top the $100BN mark for the first time this year, according to an Ampere Analysis report.