Gurman: Apple is “unlikely” to spend much time discussing Siri at WWDC and is preparing to separate the Apple Intelligence brand from Siri in marketing (Michael Burkhardt/9to5Mac)

Michael Burkhardt / 9to5Mac:
Gurman: Apple is “unlikely” to spend much time discussing Siri at WWDC and is preparing to separate the Apple Intelligence brand from Siri in marketing  —  In a new, lengthy report regarding Apple's AI strategy, Bloomberg's Mark Gurman has detailed a number of strategic failures for the launch of Apple Intelligence.