How “made for advertising” sites, which are criticized for their UX and dubious results for advertisers, get ~15% of automated ad spend or $10B/year, per ANA (Megan Graham/Wall Street Journal)

Megan Graham / Wall Street Journal:
How “made for advertising” sites, which are criticized for their UX and dubious results for advertisers, get ~15% of automated ad spend or $10B/year, per ANA  —  Industry leaders want brands to shun ‘MFA’ websites.  Others think more nuance is needed.