How Spotify’s on-the-ground work in Nigeria, like hiring local staff, contributed to the success of Afrobeats, which grew 550% on Spotify between 2017 and 2022 (Damilare Dosunmu/Rest of World)

Damilare Dosunmu / Rest of World:
How Spotify's on-the-ground work in Nigeria, like hiring local staff, contributed to the success of Afrobeats, which grew 550% on Spotify between 2017 and 2022  —  The Swedish music giant is pushing to make Africa's biggest sound the world's favorite sound.  —  • LAGOS, NIGERIA