How the internet reshaped itself around Google’s algorithms, including by using SEO tricks, and the company’s role in many websites now using similar designs (Mia Sato/The Verge)

Mia Sato / The Verge:
How the internet reshaped itself around Google's algorithms, including by using SEO tricks, and the company's role in many websites now using similar designs  —  How the internet reshaped itself around Google's search algorithms — and into a world where websites look the same.  —  Animations by Richard Parry