How WBD rebuilt Max to focus on adult-oriented shows like The Pitt, dropping Netflix’s “more is better” approach, and expects it to hit 150M subscribers in 2026 (Joe Flint/Wall Street Journal)

Joe Flint / Wall Street Journal:
How WBD rebuilt Max to focus on adult-oriented shows like The Pitt, dropping Netflix's “more is better” approach, and expects it to hit 150M subscribers in 2026  —  Warner pivots to pared-down model instead of competing with Netflix, and forecasts 150 million subscribers in 2026