In 2024, 58.5% of Google searches in the US and 59.7% in EU result in zero clicks; for 1,000 searches, 374 clicks go to the open web in the EU and 360 in the US (Rand Fishkin/SparkToro)

Rand Fishkin / SparkToro:
In 2024, 58.5% of Google searches in the US and 59.7% in EU result in zero clicks; for 1,000 searches, 374 clicks go to the open web in the EU and 360 in the US  —  Over the past decade, I've done several reports with multiple clickstream panels analyzing Google search behavior at scale.