In 2024, Apple Watch sales fell by 19%, the second consecutive year of decline, driven by a drop in North America; no new Watch SE models weighed on growth (Counterpoint Research)

Counterpoint Research:
In 2024, Apple Watch sales fell by 19%, the second consecutive year of decline, driven by a drop in North America; no new Watch SE models weighed on growth  —  - The lack of a new SE model weighed most on shipment growth.  — Fewer upgrades to the latest Watch Series 10, more competition …