Many advertisers on TikTok say they will shift ad dollars if and when a US ban actually takes effect, as the yearslong saga has dulled any real sense of urgency (Wall Street Journal)

Wall Street Journal:
Many advertisers on TikTok say they will shift ad dollars if and when a US ban actually takes effect, as the yearslong saga has dulled any real sense of urgency  —  Status-quo videos still proliferate on the Chinese-owned app, and Madison Avenue remains upbeat just weeks before potential U.S. ban