Recent deals like the iHeart Media’s purchase of Triton Digital suggest that ad tech will be key to the long term success in podcasting, not exclusive content (Ashley Carman/The Verge)

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Ashley Carman / The Verge:
Recent deals like the iHeart Media’s purchase of Triton Digital suggest that ad tech will be key to the long term success in podcasting, not exclusive content  —  iHeart Media acquires Triton Digital for $230 million  —  iHeartMedia, the company behind podcasts like Stuff You Should Know and hundreds …

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